Redesign Ideas for AIR.com

Now, I've thought a lot about my evaluation of this website over the last 24 hours and how I would improve what I've seen. Keeping in mind I don't have the skill for the improvements, meaning I couldn't actually do what I think should be done, but I do have plenty of ideas of how this website can be revamped and made into a great learning tool.

1. My first idea is to add several video clips to the site. These videos show the details of this persons work and how nicely her creative architecture comes together when completed. These videos should fall under specific categories and should be used to enhance those categories. Audio should be included with the videos so that the audience can understand what the video is trying to explain. The average viewer may not notice many of the details the architect thinks are obvious so explaining them in a concise and informative way is important. These explanations and videos need to be short and to the point so that the viewer doesn't get bored. When I say short...I'm thinking...1 minute and 30 seconds maximum.
2. Flash animation that can be manipulated. I think it would be really interesting if you could choose a blueprint layout that is offered on the site and make changes to it so that it becomes something that you want. Creating that sort of interactivity with the audiences is going to catch their attention and increase this architects chance of getting a phone call from the customer. Other animations that would be fun to play with would be to change colors say on the exterior of a building or the interior kitchen space for example. Also being able to change materials, like cabinets or countertops and change room sizes would be cool too.
3. Text is needed here badly. There should be a mission statement first and foremost. The audience needs to know what this architect is trying to do. Is she selling her work, is she showing it off, what?? At this point we don't know. Text needs to be included with the graphics that she provides on the site. This text needs to briefly explain the graphic. For example, why is the graphic important, what are the distinguishing features of the work, etc. I also think it would be much more interesting if she included a brief story behind these pieces of work that she is showing off. What was her inspiration or how did this piece come together. Now when I say brief I mean it. Not many people are going to take the time to read a page of info. but most of us will read a few lines. If you can see the end of the story easily at the beginning of the story then many of us are willing to at least skim it.
4. And finally, the graphic quality must be improved. Not much more needs to be said here. Improve it. It looks bad.